Social media is a powerful way for your brand to connect with customers, announce important information, and spread key messaging to relevant audiences. However, your social media posts could be all for naught if no one ever sees them! That’s why it’s important to pay attention to social media usage. Although everyone is different, for the large part individuals tend to use different social media platforms at different times of day. If you want to make sure your message is getting across to the most people, it’s a good idea to time your posts so as to coincide with when your audience is online.
To do this, first and foremost you must Know Your Audience! This is a common theme when it comes to content marketing tactics, and it shouldn’t come as a surprise. Facebook Analytics has some of the best data on when your particular audience is online, so this is a good place to start. For even more detailed data, there are tons of third-party providers such as Fanpage Karma that you can use. Twitter, unfortunately, does not provide very much in the way of helpful analytics, so check out Followerwonk. For Google+, try Timing+ or All My+, and for LinkedIn you can use Simply Measured.
For some more general data on the best times to post, we scoured the web for all the latest research and came up with the infographic, below.
Happy posting!
