By Matthew Givner This is Part 2 in our 3-part series aiming to provide you with a simple, straightforward SEO checklist to consult when creating content that you’d like to rank highly on Google. From the importance of your title to making sure you’re using…
‘Tis the season to be shopping, fa la la la la… Is your business ready to make the most out of the holiday shopping season? In 2013 US consumers spent a mind-boggling $46.5 billion between November 1 and December 31, and companies are doing their…
Social media is a powerful way for your brand to connect with customers, announce important information, and spread key messaging to relevant audiences. However, your social media posts could be all for naught if no one ever sees them! That’s why it’s important to pay…
By Matt Givner By now, the phrase “content marketing” is probably one that you have seen or heard before, but may not understand entirely. To put it briefly: content marketing is the process by which a company or organization creates and distributes content that is…
If you’re reading this, then you know that the way in which businesses market themselves to prospective customers and clients has changed dramatically over the past several years. Whereas traditionally the B2B buyer process began by communicating with a sales person, today the typical B2B…
By Matthew Givner When it comes to designing a comprehensive plan to drive attention and engagement, brands are confronted with a panoply of tactics and strategies from which to choose. With flashy buzzwords and industry lingo constantly paraded in front of their eyes by savvy…
by Matthew Givner The Blunder: Probably the biggest (and one of the better known) examples of a huge social media blunder involves Amy’s Baking Company. The restaurant, located in Scottsdale, AZ, was featured on an episode of Gordon Ramsey’s Kitchen Nightmares, and the episode did not…
Below, take a look at this fantastic article by Drew McLellan of the Agency Management Institute. “Going digital” isn’t a passing trend. Companies are learning — and proving — that building a flexible, integrated agency with a digital emphasis is essential. And that lesson is…
By Agency 33 associate Matt Givner For quite a while, Facebook marketing represented one of the best (and least expensive) ways for companies to build a following of fans, serve them interesting content, and engage with them in real time. Brands leapt at the opportunity…
Matt Givner of Agency 33 had a piece published on LawWeek Colorado online. As social networks have become an increasingly integral part of our daily lives, organizations across industries have eagerly taken to these platforms as a new way to spread their marketing messages and…
