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Archive for Public Relations - page 2

PUBLIC RELATIONS: Gendered Campaigns and Promotions: Should You or Shouldn’t You?

PUBLIC RELATIONS: Gendered Campaigns and Promotions: Should You or Shouldn’t You?

By Danielle Ford There’s been a lot of talk recently about gender and marketing/PR. Anyone with any marketing sense knows that when you can specialize to the interests of a market segment, you should! However, many companies are taking flack for simply slapping pink and…

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PUBLIC RELATIONS: 5 Ways to Catch a Journalist’s Eye

PUBLIC RELATIONS: 5 Ways to Catch a Journalist’s Eye

By Danielle Ford Pitching reporters can be discouraging. You put the research into creating a stellar media list, craft a perfect pitch, and start e-mailing away, only to be met with…silence. Here are a few tips to increase the chances you’ll hear back when pitching!…

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PUBLIC RELATIONS: A Simple Test to Make Your Brand Messages Stick, Every Time

PUBLIC RELATIONS: A Simple Test to Make Your Brand Messages Stick, Every Time

By Danielle Ford At a recent CEO Summit, Caryn Marooney, Head of Technology Communications for Facebook, summarized the test she uses to help develop messaging. She calls it the RIBS test – as in, “will the story stick to your ribs?” R – Relevant I…

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Public Relations: The Art of a Killer Apology – Taking A Lesson in PR from Justin Bieber

Public Relations: The Art of a Killer Apology – Taking A Lesson in PR from Justin Bieber

by PR Strategist Danielle Ford In June, five-year-old footage came out of a younger Justin Bieber telling a racist joke. It was utterly tasteless, and I’m not going to link to it here, though Google can point the curious in the right direction. While Justin…

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PUBLIC RELATIONS: Is Google’s new algorithm apocalyptic for PR wire services?

PUBLIC RELATIONS: Is Google’s new algorithm apocalyptic for PR wire services?

Last week some major wire services, such as PRWeb and PR Newswire, lost a lot of traffic overnight. It looks like Google dropped the hammer on most wire services with its latest algorithm update. And it’s bad. Really bad. What happened? After Google announced it…

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PUBLIC RELATIONS: The Untapped World Cup Market for Promotions and Marketing: Female Fans

PUBLIC RELATIONS: The Untapped World Cup Market for Promotions and Marketing: Female Fans

by Agency 33 Strategist Danielle Ford While the World Cup isn’t as celebrated in the US as it is in countries abroad, its popularity is growing, and with it, great opportunities for themed promotional campaigns. Research suggests there were over 26 billion television views of…

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Public Relations: How to Write a Great Press Release

Public Relations: How to Write a Great Press Release

by Agency 33 Principal Andrew Laing Press releases are the “bread and butter” of Public Relations.  And press releases can be used effectively by companies of all sizes to disseminate useful information, be it the launch of a new product, a promotion, an award, a…

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Brown Palace Memories

Brown Palace Memories

Readers share Brown Palace memories The Denver Business Journal asked readers to share memories of the Brown Palace and our very own James Wall was featured. From James Wall, head of Agency 33: “I got into the PR business at the Brown Palace. Gerry Freeman, my cranky…

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Denver-based CEO buys Hawaii solar company Sunetric

Denver-based CEO buys Hawaii solar company Sunetric

Alex Tiller, Denver-based CEO if Sunetric Inc., founded in 2004 and one of Hawaii’s biggest solar power installation firms – has bought out the company’s founder, Sean Mullen. This makes Tiller the sole owner of the company. Tiller recently moved to Denver and said the…

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Aloha: Sunetric moves to Denver with solar power to sell

Aloha: Sunetric moves to Denver with solar power to sell

Sunetric Inc., a Hawaii solar power design and installation company, has set its sights on the U.S. mainland and plans to use its Denver office as its headquarters for the other 49 states. CEO Alex Tiller is part of a two-man team in Denver, sharing the company’s Cherry…

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