By Danielle Ford There’s been a lot of talk recently about gender and marketing/PR. Anyone with any marketing sense knows that when you can specialize to the interests of a market segment, you should! However, many companies are taking flack for simply slapping pink and…
By Danielle Ford Pitching reporters can be discouraging. You put the research into creating a stellar media list, craft a perfect pitch, and start e-mailing away, only to be met with…silence. Here are a few tips to increase the chances you’ll hear back when pitching!…
By Danielle Ford At a recent CEO Summit, Caryn Marooney, Head of Technology Communications for Facebook, summarized the test she uses to help develop messaging. She calls it the RIBS test – as in, “will the story stick to your ribs?” R – Relevant I…
by PR Strategist Danielle Ford In June, five-year-old footage came out of a younger Justin Bieber telling a racist joke. It was utterly tasteless, and I’m not going to link to it here, though Google can point the curious in the right direction. While Justin…
Last week some major wire services, such as PRWeb and PR Newswire, lost a lot of traffic overnight. It looks like Google dropped the hammer on most wire services with its latest algorithm update. And it’s bad. Really bad. What happened? After Google announced it…
by Agency 33 Strategist Danielle Ford While the World Cup isn’t as celebrated in the US as it is in countries abroad, its popularity is growing, and with it, great opportunities for themed promotional campaigns. Research suggests there were over 26 billion television views of…
by Agency 33 Principal Andrew Laing Press releases are the “bread and butter” of Public Relations. And press releases can be used effectively by companies of all sizes to disseminate useful information, be it the launch of a new product, a promotion, an award, a…
Readers share Brown Palace memories The Denver Business Journal asked readers to share memories of the Brown Palace and our very own James Wall was featured. From James Wall, head of Agency 33: “I got into the PR business at the Brown Palace. Gerry Freeman, my cranky…
Alex Tiller, Denver-based CEO if Sunetric Inc., founded in 2004 and one of Hawaii’s biggest solar power installation firms – has bought out the company’s founder, Sean Mullen. This makes Tiller the sole owner of the company. Tiller recently moved to Denver and said the…
Sunetric Inc., a Hawaii solar power design and installation company, has set its sights on the U.S. mainland and plans to use its Denver office as its headquarters for the other 49 states. CEO Alex Tiller is part of a two-man team in Denver, sharing the company’s Cherry…
