By Matthew Givner This is Part 2 in our 3-part series aiming to provide you with a simple, straightforward SEO checklist to consult when creating content that you’d like to rank highly on Google. From the importance of your title to making sure you’re using…
By Matthew Givner Here’s a handy list of tips and questions to keep in mind before, during, and after you write up your next content piece that will help you catch the attention of the search engines while still delivering valuable content to your readers….
One of the keys to a successful digital marketing campaign is creating and publishing great content. But what content should you be making? Below is a terrific Periodic Table of Content put together by Andy Crestodina. As Andy writes: “Content is made up of pieces….
‘Tis the season to be shopping, fa la la la la… Is your business ready to make the most out of the holiday shopping season? In 2013 US consumers spent a mind-boggling $46.5 billion between November 1 and December 31, and companies are doing their…
Social media is a powerful way for your brand to connect with customers, announce important information, and spread key messaging to relevant audiences. However, your social media posts could be all for naught if no one ever sees them! That’s why it’s important to pay…
Ever since the term SEO (which stands for “search engine optimization”) was first coined, people have consistently announced its impending doom. One of the best known examples of this doom-mongering is found in a 2012 piece from Forbes, The Death of SEO: The Rise of…
By Matt Givner By now, the phrase “content marketing” is probably one that you have seen or heard before, but may not understand entirely. To put it briefly: content marketing is the process by which a company or organization creates and distributes content that is…
If you’re reading this, then you know that the way in which businesses market themselves to prospective customers and clients has changed dramatically over the past several years. Whereas traditionally the B2B buyer process began by communicating with a sales person, today the typical B2B…
By Matthew Givner When it comes to designing a comprehensive plan to drive attention and engagement, brands are confronted with a panoply of tactics and strategies from which to choose. With flashy buzzwords and industry lingo constantly paraded in front of their eyes by savvy…
by Matthew Givner The Blunder: Probably the biggest (and one of the better known) examples of a huge social media blunder involves Amy’s Baking Company. The restaurant, located in Scottsdale, AZ, was featured on an episode of Gordon Ramsey’s Kitchen Nightmares, and the episode did not…
