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PUBLIC RELATIONS: 5 Ways to Catch a Journalist’s Eye

PUBLIC RELATIONS: 5 Ways to Catch a Journalist’s Eye

By Danielle Ford Pitching reporters can be discouraging. You put the research into creating a stellar media list, craft a perfect pitch, and start e-mailing away, only to be met with…silence. Here are a few tips to increase the chances you’ll hear back when pitching!…

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Social Media: 5 B2B Content Marketing Tips

Social Media: 5 B2B Content Marketing Tips

If you’re reading this, then you know that the way in which businesses market themselves to prospective customers and clients has changed dramatically over the past several years. Whereas traditionally the B2B buyer process began by communicating with a sales person, today the typical B2B…

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PUBLIC RELATIONS: A Simple Test to Make Your Brand Messages Stick, Every Time

PUBLIC RELATIONS: A Simple Test to Make Your Brand Messages Stick, Every Time

By Danielle Ford At a recent CEO Summit, Caryn Marooney, Head of Technology Communications for Facebook, summarized the test she uses to help develop messaging. She calls it the RIBS test – as in, “will the story stick to your ribs?” R – Relevant I…

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SOCIAL MEDIA: EOP Media: A Comprehensive Strategy

SOCIAL MEDIA: EOP Media: A Comprehensive Strategy

By Matthew Givner When it comes to designing a comprehensive plan to drive attention and engagement, brands are confronted with a panoply of tactics and strategies from which to choose. With flashy buzzwords and industry lingo constantly paraded in front of their eyes by savvy…

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Public Relations: The Art of a Killer Apology – Taking A Lesson in PR from Justin Bieber

Public Relations: The Art of a Killer Apology – Taking A Lesson in PR from Justin Bieber

by PR Strategist Danielle Ford In June, five-year-old footage came out of a younger Justin Bieber telling a racist joke. It was utterly tasteless, and I’m not going to link to it here, though Google can point the curious in the right direction. While Justin…

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SOCIAL MEDIA: Social Media Blunders and How to Avoid Them

SOCIAL MEDIA: Social Media Blunders and How to Avoid Them

by Matthew Givner The Blunder: Probably the biggest (and one of the better known) examples of a huge social media blunder involves Amy’s Baking Company. The restaurant, located in Scottsdale, AZ, was featured on an episode of Gordon Ramsey’s Kitchen Nightmares, and the episode did not…

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PUBLIC RELATIONS: The Untapped World Cup Market for Promotions and Marketing: Female Fans

PUBLIC RELATIONS: The Untapped World Cup Market for Promotions and Marketing: Female Fans

by Agency 33 Strategist Danielle Ford While the World Cup isn’t as celebrated in the US as it is in countries abroad, its popularity is growing, and with it, great opportunities for themed promotional campaigns. Research suggests there were over 26 billion television views of…

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Why is this Denver attorney giving away free rolling papers?

Why is this Denver attorney giving away free rolling papers?

Ricardo Baca, writing for the Cannabist at the Denver Post, writes: As we consider the titular question above – “Why is this Denver attorney giving away freerolling papers?” — our mind goes to a cynical place immediately. “An attorney is giving away rolling papers to…

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London calling: Financing available

London calling: Financing available

London calling: Financing available Look across the pond for capital James Wall writing for the ColoradoBiz magazine: In Colorado, we are coming out of a recession in which our smaller, growth-oriented companies hunkered down, preserved capital and did what they could to stay alive.  Now that…

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Investor Relations: Infographic – Why AIM is a Solid Bet for Colorado Companies

Investor Relations: Infographic – Why AIM is a Solid Bet for Colorado Companies

    For more information, read our post: London’s AIM A Solid Bet for Colorado Growth Companies

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